Benalmádena bullfighter, Josélito Otega, says he’s not worried that many will think he is gay.

Benalmádena bullfighter, Josélito Otega, says he’s not worried that many will think he is gay. There’s little more macho in Spain than the world of the matador, but now that is set to change as Josélito Otega has accepted the sponsorship on his pink cape, of the new ‘Gay Up’ energy drink brand. Not only is it the first time that sponsorship has appeared on a bullfighter’s cape in Spain, but the product itself is sure to lead to a great deal of additional publicity. The 'Gay Up' company is Colombia based, but it is a Málaga company which has the franchise in Spain. They had previously tried to The 'Gay Up' energy drink
sponsor Málaga football team, but the attempt reportedly floundered in prejudice, and quite how Spain’s ‘National Fiesta’ responds to this new 21st century challenge remains to be seen. The purists are not likely to be happy.Gay Up’s Chairman, José María Terrón, told El Mundo that the bullfighting world should open up to the gay market, to renew itself and survive.José Otega himself told the press, ‘I am a bullfighter. That is not going to change. I am going to go out into the ring as I have done until now, to risk my life, and the seven goring wounds on my body prove that,’ he said. ‘If the gay community welcomes me as an image or a symbol, that is fine.’